In the last few years, we have had the honor of hosting a multitude of practice teams and sharing our system approach to this ever-expanding disease segment. Most guests were directed to us by the many companies with products for this segment and what I observed was that the manufacturers do a great job of training on “their product’s role” but no one company addressed the entirety of the patient population needing help. With only so many days in a week and hours in a day Dry Eye University™ was born.