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Message of the Month
From Randy Mansfield, VP of Marketing
SAWC Spring Brand Launch
The Symposium on Advanced Wound Care (SAWC) Spring is on April 6-10th in Phoenix, Arizona. BioTissue Surgical will be in attendance at booth #929.
You should have received the invite for the cocktail event during SAWC taking place on the evening of April 8th at From the Rooftop at Cambria Hotel. Space is limited at the cocktail event, so we encourage you to let your customers know to RSVP in advance.
We have a magical evening planned with some mind-blowing entertainment and will be giving out commemorative NFTs for the first 50 attendees at this event. Your customers must have a crypto wallet that supports the Solana blockchain to receive their NFT. Use this opportunity to connect with your customers and let them know we value them. After all, this brand launch event is for the movers and shakers keeping up with the innovations of BioTissue. Feel free to reach out to the marketing team if you have any questions, and we look forward to seeing your customers at the BioTissue Surgical Brand Launch Event.
360° Visit with Dr. Stewart
BioTissue Surgical recently hosted Christopher Stewart, MD, an orthopedic surgeon at Baptist-Health in Little Rock, AK, for a 360° tour at BioTissue headquarters on March 11th. Dr. Stewart was nominated because of his deep understanding and long-term use of our products. During his welcome dinner with the BioTissue team consisting of Randy Mansfield, Tim Gilbert, Vicky Oxley, Dr. Tseng, Amy Tseng, Sean Tighe, and Mike Craig, he showed several wound cases he documented with his phone.
Dr. Stewart shared two critical insights that can prove beneficial to share with your customers when discussing the benefits of our products. First, he made a point about the number of applications needed for other products and how much money that costs the system compared to our products that do the job in less time with fewer applications. Dr. Stewart had to train the wound care staff on caring for patients who received our products and the paradigm shift associated with mainly using one application.
“Sales reps need to be well versed in explaining the paradigm shift and how you handle our tissue. Less is more. It’s different than everything else. It’s more about being patient, reminding healthcare providers that black is good—no need to re-apply. A lot of what you learn in residency is awful for wound care. You almost need to re-learn wound care completely,” said Dr. Stewart. ”
He stated, “The hardest thing for an early user is just being patient and using minimum wound care after treatment,” which is the most significant paradigm shift for medical staff conditioned to dealing with weekly applications and ongoing wound care regimens. Dr. Stewart mentioned that aggressive debridement of a chronic wound is needed to make it an acute wound. The healing process is jump-started when our product is introduced to the bleeding tissue. “Something ‘magical’ happens at weeks 5-7 with wounds who received your product. I’m amazed every time.”
Dr. Stewart’s second insight is the importance of communicating the health economic benefits of our products to hospital systems. It would be best to articulate the long-term cost benefits to administrators who only look at product expenses. Dr. Stewart was blown away by the comparison slide that demonstrates the different wound care products, their associated healthcare cost, and the number of applications and healing time next to ours. “You’re talking apples and oranges when comparing products for Wagner 1 & 2 with 5-10 applications,” he claimed.
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This was an excellent 360° Visit. Be sure to use these insights shared by Dr. Stewart the next time you meet with a potential customer because there is no other product that can deliver the kind of healing and cost savings our products provide.
ACFAS 2022 Recap
BioTissue Surgical hosted an educational dinner meeting during the recent ACFAS 2022 Scientific Conference in Austin, TX, on February 24th, with Dr. Alan Block as our key speaker. Dr. Block shared his extensive clinical experience with surgeon attendees, which led to highly engaging discussions on the use of BioTissue Surgical allografts in lower extremity wounds. Vicky Oxley, Sr. Marketing Director, and Jessica Vazquez, Sr. Marketing Manager, had the opportunity to share BioTissue Surgical’s exciting rebrand story with the audience, which was extremely well received. Education dinner meetings are one of the best ways to engage with our customers intimately.
Thank you, Vicky and Jessica, for putting together a fantastic event with Dr. Block, and thank you to the sales reps who identified customers to attend this dinner presentation.
ASCRS 2022 Brand Launch
The 2022 American Society of Cataract and Refractive Surgery (ASCRS) Annual Meeting is coming up on April 22-26th in Washington, DC. BioTissue Ocular will be in attendance at booth #801. Please let your customers know to stop by our newly redesigned booth, where we will have a ribbon-cutting ceremony, a champagne toast to celebrate our brand launch, and a few words from Ted Davis, our new President and CEO.
You should have received the invite for the cocktail event during ASCRS taking place on the evening of April 23rd at Vue Rooftop (Sky Room) at Hotel Washington. Space is limited at the cocktail event, so we encourage you to let your customers know to RSVP in advance.
We have a magical evening planned with some mind-blowing entertainment and will be giving out commemorative NFTs for the first 50 attendees at this event. Your customers must have a crypto wallet that supports the Solana blockchain to receive their NFT. Use this opportunity to connect with your customers and let them know we value them. After all, this brand launch event is for the movers and shakers keeping up with the innovations of BioTissue. Feel free to reach out to the marketing team if you have any questions, and we look forward to seeing your customers at the BioTissue Ocular Brand Launch Event.
Registration is Open for OSBC Course
BioTissue Ocular Centers of Excellence (COE) program Ocular Surface Biologics Course (OSBC) is now open for registration. West Coast customers can now register online to attend “OSBC West” in Reno, NV, with Curtis Manning, MD & Doug Devries, OD. East Coast customers can register to participate with Neel Desai, MD, in Tampa, FL. Space is limited, so let your customers know to sign up quickly.
You can find everything OSBC related in Mediafly in the COE folder under the Professional Education tab in the top menu bar. Review the “live” document with the dates and spots remaining, COE – OSBC – Course Dates & Spots Remaining – 2022. You will also find an overview to help you explain the program to your physicians, including information on the course instructors, course agenda, and locations.
This program is a great value-add offered by BioTissue that will immensely benefit your customers, their practice, and overall patient outcomes. If you have any questions, reach out to Tim Gilbert or David Manolakos in Professional Education & Relations.
Residents Learn to Suture using AmnioGraft®
Lindsay Banes, Sales Representative for the Northeast region, had the opportunity to educate second-year residents at Wills Eye Hospital in Philadelphia, PA, on March 8th about AmnioGraft. Christopher Rapuano, MD, Chief of Cornea Service, and Zeba Syed, MD, Co-Director, Cornea Fellowship Program, taught residents how to suture with AmnioGraft. Lindsay received excellent feedback, and residents all had a chance to handle the tissue and were fascinated by the graft’s ease of use.
Congratulations, Lindsay, for putting our product in the hands of residents. Opportunities like this make a difference in the long run and create future customers who believe and trust our life-changing products.
Honduras Success Story
Earlier this month, we received a message from Kyle Mayl, Corporate Relationship Coordinator for SEE International. SEE International provides essential and transformative eye care and surgery worldwide by bringing volunteers and partners together to care for the people who need it most. They work side-by-side with local doctors and clinics to improve access to high-quality eye care and surgery. Their mission is to break the cycle of hardship that visual impairment causes, making patients, families, and communities healthier and stronger.
Kyle helps coordinate interactions and initiatives between SEE International and organizations like BioTissue. In his message to Dion Maclin, Business Development Manager, and Roger Insua, Customer Service Manager, Kyle thanked them for the support of BioTissue in helping them in their mission. The message reads, “I mainly wanted to thank you and show you the impact you made in El Progreso, Honduras, with your generous donation of an AmnioGraft. Attached are photos of the patient whose life was transformed with the help of the AmnioGraft.”
He then shared Dr. Braswell’s explanation of the operation and the patient’s story.
“This gentleman sustained a significant corneal laceration that required removal of his normal, anatomical lens ~ 3 years ago. With a corneal scar that had difficulty healing and no lens, his vision was Count Fingers at two feet only in the left eye. We took our time, sutured in an implant, removed corneal scar tissue, and used the BioTissue amniotic membrane. The next day, he saw 20/100!! Considering the procedure was nearly 2 hours long with multiple surgical steps, this is somewhat of a miracle,” wrote Dr. Braswell.
Kyle went on to say, “We are grateful to Dr. Braswell and his team for participating in this program in El Progreso, Honduras, as well as the generous donation from BioTissue, Inc., which helped immensely in this surgery.”
Stories like this are a testament to the healing capabilities of our platform technology. Thank you, Dion and Roger, for working together to ensure our in-kind donations make a difference worldwide.